Case Study: Cold Email Sequence

01 — Project details

The objective for this project was to create new relationships, introduce the service, and secure new business for Moon Cleaning Co.

02 — Creative process

Putting myself in the shoes of the targeted demographic, I brainstormed what catches the eye of realtors and property managers. I made sure the sender name was just a first and last name to look more personal, tailored my subject lines to be relevant to professionals within the demographic, and crafted my copy to portray a real person. I also made sure to utilize psychological tactics and social proof to further garner interest.

Email 1: Question about your listings

The subject line, as well as the first sentence, captures the recipient's attention and entice them to continue reading. The introduction is meant to humanize the message and soften the pitch. Finally, to establish legitimacy, an anecdote is included along with social proof. Giving the receiver visual proof maintains engagement and increases intrigue.

Email 2: Keep your clients happy

The subject line establishes an incentive for recipients that is relevant to them. The copy maintains a personal, relatable tone by acknowledging that I am aware that they are busy and quickly moves into providing another short, relevant anecdote. The social proof then reinstates the copy.

Email 3: I would love to help!

This message within the sequence is short to not take up too much time, while also maintaining the characteristics of the previous emails. Servicing Realtors & Property managers is mentioned to once again plant the legitimacy seed within the recipient and utilize the human bandwagon principle. People follow people.

Email 4: Update

The final message in the sequence, this message acts as an update and is straight to the point. It is once again shared that business has been a great, collaborative process while offering them assistance.